Julissa and will Marcencia
Julissa and will Marcencia, owners of Wine Off Media, is winners out-of Northern Bay Team Journal’s 2018 Latino Company Frontrunners Awards.
Elite group record: Julissa come their mass media job throughout her undergrad at the Viacom Media Networks’ Music & Entertainment Class (MTV, VH1, Funny Main). Once graduating, she try rented on Nickelodeon Classification (Nickelodeon, Nick Jr.) within System Sales force.
After recognitions and promotions contained in this Viacom, she remaining so you’re able to Barcelona, The country of spain to follow her MBA where she struggled to obtain PRISA Broadcast, the fresh earth’s biggest Foreign-language-words Broadcast Group. Abreast of graduation and you can swinging to Southern area California, she is actually provided an advertising reputation from the Univision Communication.
Tend to began his blog post-school job when you look at the Sale in the banking community when you are easily realizing the guy would not do so for long. He made the career switch to Media, accepting a contract which have Univision Communications’ ads sales team. As a result of specific promotions, he gone out to their current revenue-promoting office, Stuff Shipment.
It resigned the business work at Univision to help you run off overseas, blended its past names as they been their unique legacy, and first started the entrepreneurial travels in media. It now individual and you may work Napa Valley’s Radio stations, KVYN-FM and KVON-Was with the digital and you may societal assets.
Education: Julissa: Joined Around the globe Team Universities; Barcelona, Spain: pros in operation administration (In the world Sales and you may an university; Tangerine, CA: bachelor’s operating government (marketing)
Let us know the story which of the company: KVON 1440-Was and you will KVYN 99.3-FM was steered of the cardio of one’s Napa Valley due to the fact new Napa Valley’s a couple radio stations. KVON “This new Sound off Napa” were only available in 1948 and KVYN “The latest Vine” when you look at the 1975. The newest station manage and you may curate a mixture of content focused on development, chat, recreations, and musical.
They come from the airwaves, digitally, and in town to suffice the varied teams regarding the Northern Bay and those who stream out of afar. College dating review KVON can be found on line from the KVON and you will KVYN was at 993thevine.
As soon as we gotten the radio stations, we took a pledge to reside up to our mission from advising and strengthening the latest Napa Area and you may past all the time. Our company is extremely proud of the latest persistence and you can partnership all of our staff presented folk into the 2017 Napa Complex fires, working tirelessly and you may hours and hours having 16 straight months.
Technology is constantly-switching and this affects how anyone supply tunes and you may guidance audibly. Content accessibility is quite fragmented, so we must make sure we’re at the forefront of everybody’s mind.
Two of the greatest barriers i’ve experienced: anxiety about new unfamiliar and you may ageism that can be found in our society that have entrepreneurship. Many people are shocked and perplexed once they discover you show up to conferences or situations given that “owners/operators” because of all of our many years. To conquer our barriers, i deal with the country 24 hours at once with the long-term vision set up and split as numerous traps while we are able to.
To your big mass media enterprises consolidating and you will attending “network” formats, the brand new hunger for regional content by the people has grown to become stronger and you can healthier. Our very own paradigm is the reverse – we have been providing much more about regional recommendations to our community. Becoming local and taking the listeners higher-well quality content happens to be to-be brand new disruptor.
Julissa – Joanelle Miro was a manager I did significantly less than and her means to help you providers is actually refreshing as a female in the male-reigned over vehicles industry.
Napa Latino organization frontrunners at Wine Off Mass media habit cracking because of numerous barriers as they can
Write to us regarding the people wedding: Julissa is found on the brand new board from animal passion recommend and you can educator, Napa Gentle, as well as serving to your Income committee to own mental health carrier, Mentis, while the Napa Chamber. She is along with a satisfied member of the latest Kiwanis Club off Napa.
Tend to try a recently available classman of your own management system, Leadership Napa Area, and you can a person in the latest Dawn Rotary Pub.
Newest training: Every quarter, we try to see one of many same courses therefore we is also talk about and interpret what we should features comprehend. Several times it generally does not also feel like we have been training new same publication, which gives so you can higher talks. Among the slope stack regarding guides on the “Need certainly to End up” checklist, the audience is understanding Zappos founder, Tony Hseih’s “Bringing Delight.”
Most need certainly to satisfy: Anthony Bourdain – there are so many unanswered questions and towns you will find yet , to search also, and Bourdain got an interesting contact lens that people take a trip vicariously as a consequence of his shows.