The path to the future of food is one that moves the next generation away from prioritizing personal health, cost and flavor to put more emphasis on the importance of how food impacts communities, animals and the planet. DMI executive and former Ag Secretary Tom Vilsack said as much to the Senate Ag Committee a year ago when he asked Congress to help fund the pilot programs on farms that will get dairy where they believe it needs to be. But GENYOUth would like to move schools and food companies into this knowledge building arena – using farmers to ‘tell the story’ and teaching kids how to make ‘good for me, good for the planet’ food and beverage choices. Back in the last cycle of Dietary Guidelines , the committee attempted to use anti-cattle “sustainability” and “planetary health” as criteria in meal pattern recommendations.

Higgins Road, Suite 900, Rosemont, Illinois, or National Milk Producers Federation headquarters at 2107 Wilson Blvd., Suite 600, Arlington, Virginia. Tom Gallagher is “setting the record straight about the value of the annual GENYOUth Gala, which has garnered millions of dollars for our youth wellness efforts without spending any checkoff dollars,” according to the Oct. 24 weekly checkoff update emailed by American Dairy Association Northeast. Whole milk is named, specifically, on the list of beverages prohibited from sale on school grounds during school hours. Bill Clinton, a vegan, went on in his 2017 GENYOUth Gala speech Turbotax Super Bowl Commercial Tv Ad 2021 & #taxfacts to emphasize how beverages were a “huge” problem in the obesity epidemic, that we don’t think about how many calories kids consume in a drink, and that regulating school beverages was a big step forward on that front. This would seem to fall in line with the direction of the next round of Dietary Guidelines, which in 2010 became tied more closely to institutional feeding in schools and daycares through USDA administrative rules and the Healthy Hunger-Free Kids Act. Videos about what the world would be like if it all went vegan were released a few weeks prior by the internationally-renowend magazine, The Economist.

WWF school milk waste report ignores the one small step that changes the WHOLE story!

EAT FReSH is just the newest and most transformational example of how a “why” – climate change and the environment – are being used to sell new food products based on their fulfillment of a created “why”. It is described at its website as “ a CEO-led organization of forward-thinking companies that galvanizes the global business community to create a sustainable future for business.” It is made up of the 41 corporations, including the Edelman firm, that have launched the EAT FReSH Initiative. Dairy — a 501c6 formed in 2008 — is officially known to the IRS as Dairy Center for Strategic Innovation and Collaboration doing business as Innovation Center for U.S. The national dairy checkoff organizations increasingly refer to this organization simply as “U.S. Dairy,” and the website for some of its activities is USDairy.com. IRS 990 forms show how executive staff for large multi-national companies – some of them based in other countries – are influential in charting this course under the mantra of “pre-competitive collaboration”, which of course makes it all confidential and proprietary. We are protecting the identity of this school from the USDA school milk police because if “caught” for doing what’s right, they could lose eligibility for state and federal education funds that are tied to participation in USDA’s low-fat school lunch rules.

Edelman also figures prominently in its similar work for DMI and GENYOUth. Richard Edelman, CEO and president of the company, sits on the board ofGENYOUth. According to a 2011MarketWatcharticle, Edelman was instrumental in recruiting Alexis Glick to be CEO of GENYOUth. As we look at our American Dairy Association North East specifically, we served 104,226 additional breakfasts in 2018. The new dairy occasions were over and above 2017’s numbers. We calculate that three-quarters of the kids choose milk as their drink of choice in this breakfast opportunity.

Are we going to keep zigging? Or is it time to zag?

GENYOUth describes its view of youth as “change agents”. Throughout its program layers, youth are educated and ‘herded’ toward the plant-based, low-fat, global-sustainability platforms that form the foundation for the very food-system transformation that the EAT Lancet Commission advocated in its report.

• Meanwhile, dairy farmers are the only ones not free to fully promote their best product, being relegated and regulated to government speech on fat-free / low-fat.
• In the Insights article, GENYOUth points out to its partnering companies and schools that kids don’t careenoughabout the environmental impact of the food they choose to eat.
• DMI executive and former Ag Secretary Tom Vilsack said as much to the Senate Ag Committee a year ago when he asked Congress to help fund the pilot programs on farms that will get dairy where they believe it needs to be.
• This series of articles is not meant to question the good intent of good people doing what they believe is good for their industry.
• Through the Fuel Up to Play 60 program, the money coming from other companies has been used to fund school breakfasts and breakfast carts, which always include milk along with rotating options like yogurt, whole grain granola bars, string cheese, oatmeal, and fruit.
• A decade of this ‘formula’ – and the millions spent by dairy farmers annually — have resulted in ‘partners’ profiting while dairy farmer freedom and competitive position diminishes.

At a recent dairy risk management seminar in Harrisburg, Pa., a panel of DMI staff mentioned the new “Center for Dairy Excellence”, which they said is unrelated to Pennsylvania’s Center for Dairy Excellence, it just happens to use the same name. One up-and-coming new organization is the so-called Center for Dairy Excellence, which is the product of the U.S. Dairy Export Council and the Innovation Center for U.S Dairy under their Dairy Sustainability Initiative and Dairy Sustainability Alliance.

Creation of GENYOUth in 2010 brought Dairy Checkoff and USDA into closer alignment

Data requested on the “before” and “after” purchases of dairy by FUTP60 schools has also not been provided. Donald Moore was paid nearly $600,000 as GDP executive director in 2016, the most recent IRS 990 form available. Moore currently also serves as chairman of the International Agri-Food Network and the Private Sector Mechanism to the United Nations Committee on World Food Security. The chief financial officer for USDEC in 2017 was Carolyn Gibbs, who was also listed as the CFO for the Innovation Center for U.S. Halfway through 2017, she left this position to become a principal officer of Newtrient LLC, another related organization formed under the DMI umbrella in 2017. IRS forms for this organization are not yet publicly available.

Several file their public IRS 990 forms under alias names, so these forms are a challenge to find. Some of the boards of these related organizations are not announced except on these IRS forms. The USDA is now concerned about students getting enough sleep, so the sleep industry, like Sleep Number, board the GENYOUth schoolbus with donations, and a new sleep program is added to https://turbo-tax.org/ GENYOUth messaging. The carton of milk with every breakfast is the same fat-free and 1% milk that USDA’s own studies show is often discarded. The soupy sweet hot pink yogurt doesn’t come close to the real thing; many children turn away from it. The cheese, well they’ll eat that, but it too is fat-free. And so, a decade later… here we are so much farther down this wrong road.

Politics of whole milk, part 2: Vilsack banned whole milk in schools, gets dairy checkoff’s top pay

This series of articles is not meant to question the good intent of good people doing what they believe is good for their industry. Rather, the point is to show the direction dairy promotion dollars have taken since 2009 and some of the guiding principles that are not working. The EAT Foundation even has the new “planetary” diet patterns outlined (1 cup of dairy equivalent a day, a little over 1 ounce of meat/poultry/fish a day, and only 3 ounces of red meat per week, and 1 ½ eggs per week for examples). Within that context, the participating corporations are now coming out — simultaneously — with a whole bevy of new beverages, snacks and staples that do not contain any animal protein. Protein is played down and favors plant protein and refined sugar or high fructose corn syrup is just fine. As reported in Part 6 of this series, Danone and PepsiCo are just two companies among the 41 corporate sponsors that are Edelman clients, and both companies planned new plant-based non-dairy “look-alike” product launches to coincide with the EAT Lancet Commission and EAT FReSH launch in the first quarter of 2019. Edelman is widely considered the world’s largest and leading public relations and marketing firm with offices worldwide.

• Dairy” plan that aligns with that activism, and implement it through the FARM program – further refining who can and can’t be part of “U.S.
• This amounts to an estimated 45 million gallons of milk discarded from schools annually, the report said.
• Meanwhile, after these articles were published, the information has come under heavy criticism by DMI staff and board members in discussions with questioning farmers on the private facebook page where farmers can join to ask checkoff-related questions and DMI staff and board members engage in conversation.
• But 2018 was his first full year as a DMI executive, and he has been busy earning his highest-paid status.
• A marketing campaign is guiding the public discussion instead.
• It was filmed in Sweden in 2014 and ultimately banned from airing in Sweden, where the Oatly brand of fake-milk beverage originated.